Crafting Your Elevator Pitch

Can you describe your art and projects out loud in 30 seconds? In this lively workshop, Robin shares exercises, tips, and one-on-one feedback to teach artists how to craft an impactful elevator pitch. After Q&A, each participant will take their turn workshopping their pitch. They’ll come away equipped to make that powerful first impression, whether on Zoom, Instagram Live, or in-person encounters. Robin will also explain how to apply your pitch tactics to longer interviews with the press, as well as podcasts and other public conversations.  

About the Facilitator

Respected journalist, influential Instagrammer, and the former longtime editor of ARTnews, Robin Cembalest trains art professionals how to communicate effectively about themselves, their work, and their projects. She teaches writing, social media, public speaking, and other essential skills across the art industry. An early art-world adapter to social media, Robin has built a specialty in career development for the digital era, helping institutions and individuals to create and implement organic content strategies. 

A mentor to generations of emerging writers, Robin now helps visual artists to express themselves in her workshops at schools, residencies, and local arts councils. She is a faculty member of the School of Visual Arts, an adjunct assistant professor at Columbia University School of the Arts, an instructor in the Bronx Museum’s AIM program, and a coach at Creative Capital. Widely published in the art and mainstream press, Robin is best known today as @rcembalest, handle of her Instagram.